About us - Corporate information

Year end results show turnover rise

WELCOME HOTELS continues to remain on track by achieving 2011 turnover targets

The WELCOME Hotel group is pleased with the results just published for 2011. For the very first time in the group’s history total turnover topped €60.6 million. When compared with the previous financial year this represents an increase of some €6 million and a rise of 10.1 percent. "2011 figures have fully justified our positivity. We are delighted that we have achieved all our strategic and operative goals and we look forward to another successful year in 2012“, says CEO Mario Pick. Occupancy figures also confirm that the group is firmly established on a stable course of expansion. Over the past year the group has achieved an average room occupancy rate of 59.8 percent. The slight decrease of 0.8 percent was due to the start-up phase of the new WELCOME HOTEL in Frankfurt. In accordance with the2.6% rise in average room rate from €75.80 to €77.80, the RevPar rate (Revenue per available room) also rose from €45.70 to an average of €46.50. The group is also very optimistic with regard to guest numbers in the coming year: recording the highest overnight figures for any year in the group’s history - some 565,000 overnights in total – is yet further confirmation to the group that their chosen course of expansion is the right one.

The basis for success: investment in our hotels and our employees 

2012 will see continued targeted investment in the expansion of the existing hotel portfolio. "It goes without saying that a prudent choice of location for any potential new additions to the portfolio plays a huge part in the success of the company. High on our list of possible new locations are Cologne and Hamburg“, says WELCOME HOTELS joint CEO Carsten Kritz. Alongside any future expansion the company will also focus on further investment in the existing portfolio right through 2012. Income from the next few months will be used to renovate the pool centre at the WELCOME HOTEL BAD AROLSEN and the kitchens and restaurant at the WELCOME HOTEL WESEL. In 2012 the hotel group is also planning considerable upgrading and expansion of its IT network as well as increased development and training of WELCOME HOTELS employees and the acquisition of new trainees. It is the view of the company that sustained investment in the individual training of staff members together with an effective programme of junior staff development will result in direct and tangible benefits for hotel guests. “Our high levels of customer satisfaction are largely due to our highly motivated and dedicated members of staff who ensure the highest levels of service in each and every one of our hotels on a daily basis. For this reason HR management will be one of our priorities in 2012“, says Carsten Kritz. He then goes on to finish by saying that: "It is our job to find attractive employment models that not only promote staff loyalty but that also provide our employees with additional support and development opportunities and thus ensure that we are not affected by the skills shortages that prevail in the industry“.